CSM Public Relations & Marketing has a dedicated staff to help make your project a success.
Beverley Madden, DirectorDirector Bev Madden, responsible for CSM’s communications and marketing, manages the department personnel and their projects. She has extensive management experience. Bev moved into her present position after successfully building CSM Connects into a successful volunteer community service program. She was a private consultant for 13 years and a project manager for Visa USA & International, Inc., for 10 years. At Visa, she worked in various departments, such as merchant business services, engineering and network implementation. Bev possesses a bachelor’s degree in human services and has studied business and project management.
Dave McLain, Visual Communications CoordinatorDavid McLain holds two associate’s degrees from CSM and is currently working on a marketing degree. His previous experience includes more than 10 years cooking in fine dining establishments throughout Northern California with the most recent position being chef of a jazz supper club on the Peninsula. Raised on a bonsai nursery, creativity has been a natural part of his life from a child and currently takes form through painting, writing, photography, cooking and many other outlets. David hopped aboard the CSM PR & Marketing train as production artist immediately after finishing his first degree in 2002 and is responsible for the design and visual integrity of CSM’s major print pieces.
Valerie Tyler, WebmasterValerie Tyler holds a bachelor's degree in music from UC Santa Cruz, a certificate in music/recording industry from San Francisco State, and certificates in web design, graphic design and digital video from College of San Mateo. Her previous experience includes working in the music recording industry and running her own web design business. Valerie joined CSM’s PR & Marketing in 2006 and is responsible for maintaining and updating CSM's web presence.
Alex Guiriba, Program Services Coordinator - OutreachAlex Guiriba is CSM's program services coordinator-outreach specialist. Alex is the newest member of the PR & Marketing team, but is by no means a stranger to the campus—his journey has come full circle. As a graduate of CSM and UC Berkeley, Alex is happy to return to the place where his career in higher education began. As a student at UC Berkeley, he worked with underrepresented high school and community college students and prior to coming on board at CSM, he interned at the San Francisco District Attorney's Office and worked in the city's public elementary and high schools. As the outreach program services coordinator, Alex teams with CSM faculty, staff and students to meet the needs of local high schools and the community.
- Heather Paizis, Administration
- Justin Merritt, Web Assistant
- Chris Smith, Web Assistant