Community Relations & Marketing

Communication Services

The Community Relations & Marketing department is responsible for internal and external communication on behalf of the institution. If you have a story and/or are contacted by a reporter please contact Beverley Madden at maddenb@smccd.edu or (650) 574-6538.

CSM Event Calendar
The CSM Event Calendar is the primary resource for event information for the college. The Community Relations & Marketing department uses this resource to repurpose event information via the College Center Building 10 monitors, Health & Wellness Building 5 monitors and the CSM Electronic Sign (located at the corner of Hillsdale Boulevard and CSM Drive) as well as external event calendars (for example SFGate, Patch, and local community newsletters) and social media (Facebook and Twitter). To be posted, an event must be a CSM event, hosted, coordinated or sponsored by a college division, program, or organization.

To submit an event to the CSM Event Calendar, please visit collegeofsanmateo.edu/calendar/submit and enter the event details into the form. Providing the event information early allows us more time to re-purpose to other community calendars, newsletters and more. Please submit events 3-4 weeks in advance to allow adequate time for additional promotion (digital signs, external event calendars, social media).

CSM Digital Display Board and Building Monitors
The Community Relations & Marketing is responsible for the content displayed on the digital display board at the campus entrance of CSM Drive and Hillsdale Blvd and the building monitors in College Center (1st and 2nd floor; not the alcove dining area) as well as a monitor in the Health & Wellness Building 5. The primary resource for content is the CSM Event Calendar; to be posted, an event must be a CSM event, hosted, coordinated or sponsored by a college division, program or organization. Our office reviews the CSM Event Calendar to derive upcoming events for display on the digital board. Please contact Beverley Madden with questions at maddenb@smccd.edu or (650) 574-6538.

Student Email Communication Requests
If you have a CSM student email communication you would like distributed to all students, or to a particular student population, please complete and submit the Student Email Communication Request form. Prior to completing the form please review the below checklist to prepare your content.

Requestor checklist
Submit request to Marketing 1 week prior to distribution date.

• Provide target audience (e.g., all current students, previous students-specific semesters, students applied not registered, etc.)
• Provide target send date
• Provide topic/subject
• Provide brief text. If you have 'complex' information that needs to be communicated, please reference your website
• Provide contact information

You will receive a confirmation of your request once submitted.  We will review the request and submit to Cabinet for approval (generally this happens within 1-2 business days). Once we have received Cabinet approval we will distribute the student message and provide confirmation back to the requestor. If you have questions about this procedure please contact Beverley Madden at maddenb@smccd.edu or (650) 574-6538.

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