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President’s Message
Dear Colleagues,
It has been a tough month. Being placed on "warning" status by the Accrediting Commission is difficult news to digest. Furthermore, it has been painful to see this wonderful institution dragged through the press on this issue. We have made the headlines in our local papers and there was even a story on KGO radio. I do not blame the news media. They are just doing their job and their reports have been fair. However, the headlines have been sensationalized and this can only hurt our reputation and our enrollment. I doubt if we will garner the same headline coverage when are removed from warning status and our accreditation is reaffirmed.
In addition, the campus experienced a student altercation which was particularly violent which has had an effect on many of us. To say that there is nowhere to go but up from this point would be an understatement. I would strongly encourage you to read this particular eNews in its entirety. It is clear that we are already headed in the right direction.
I want to let you know that we have changed the format of eNews to incorporate on-going items of interest and special features. I hope that you find this new format useful. Much effort has gone in to creating eNews and I want it to be useful to you. I encourage you to email me at prezenews@smccd.edu with suggestions.
In this issue you will find information directly related to our efforts to prepare for our first report to the Accrediting Commission, due this fall. Thanks to the leadership of Andreas Wolf and Jeremy Ball we have made significant progress on our Educational Master Plan. An important component of the Educational Master Plan is to identify the students we serve and their needs. It is clear that the majority of our incoming students place into basic skills courses. As a result, CSM is actively involved in a state-wide effort known as the Basic Skills Initiative. I wish to thank James Carranza and Danita Scott-Taylor for their leadership in this important effort. The work of this committee will directly tie to our Educational Master Plan and represents a true integration among student services, instruction, and related basic skills disciplines. Finally, it is clear that we must accelerate our work on improving the assessment of student learning. I want to thank Sandra Comerford for her leadership in this area. Sandra is stepping down as coordinator now that she is a dean. I am sure that her successor Jeremy Ball will continue Sandra's excellent leadership as we move forward on this initiative. I encourage you to attend the upcoming SLO workshop on February 29.
Accreditation has been the primary blip on the college "radar" for the last few weeks. However, we should not forget about other important initiatives. We are a college on the move. This issue marks the formal inclusion of regular updates on our Capital Improvement Program. Our physical campus will undergo dramatic change over the next four years-it will be a challenging and exciting time for all of us. In addition, we have opened our new Half Moon Bay site and you will find regular updates from Martha Tilmann on our Coastside efforts. Finally, we continue to make significant improvements to our marketing, recruiting and outreach program. Again, you will find regular updates about these efforts in eNews.
Although I continue to be concerned about enrollment trends, I do want to point out that we draw 45-50% of our enrollment from outside our service area, and that our "take rate" for graduating high school seniors in our immediate service area 18% --- the highest among the three colleges. Enrollment was up about 3% for fall semester and is currently up about 3% for spring. We have made major strides since last year and we need to continue and accelerate our work. In addition to our institutional efforts, I have been heartened by the many individual stories I have heard from faculty and staff. As I mentioned on Opening Day, we will not increase or maintain enrollment unless everyone contributes in some way. Thank you all for your efforts.
Finally, I want to acknowledge the work of our faculty, staff, and students. First, I want to congratulate Modesta Garcia on receiving "The Outstanding Club and Special Interest Group Contribution Award" from the Harvard Alumni Association. Also, I think that you will be inspired when you read the story about Merecedes Teuntor , a student who has contributed so much in her time at CSM. Finally we must never forget that our staff is the "glue" that holds this college together. In particular, I want to thank Alex Guiriba and those of you who volunteered for Operation Welcome Mat. This team braved the elements to welcome new students and to help students navigate through the college at the start of spring semester.
In closing, I would like to share an excerpt from a recent letter from a student:
"My experience at CSM was such a positive one. The education that I received exceeded expectations, the cost was negligible, faculty were expert and experienced, fellow students were friendly and enthusiastic,and preferred schedules were easy to secure.
As I look forward to future educational prospects with excitement and anticipation, I look back at the happy and rewarding times at CSM with a little sadness wishing it didn't have to end so soon.I sincerely hope that you can share my genuine appreciation for the outstanding opportunity presented to me at CSM with both faculty and students. My wish for everyone associated with CSM is nothing less than the very best."
This student has captured the essence of what we are all about and what the majority of our students experience while they are here. We have serious work to do in master planning and in student learning outcomes and assessment. In the end, however, it is the positive and life changing experiences of each individual student that is the most important measure of all.
Capital Improvement Program
By Mike Claire, president
CSM's Capital Improvement Program (CIP) is in full swing. The program can be divided into two major elements: design/build or new construction, and renovation. In this edition we will provide a summary overview of our new construction projects.
The Process
The bridging process is complete and we are now transitioning to the detailed design phase. We will have detailed floor plans of our new buildings at the completion of the detailed design phase. The college is using a representative-based shared governance model and includes various end-user groups consisting of faculty, staff, students, and administrators. These representatives should provide detailed information and solicit feedback from their colleagues. The key end user groups and the membership are as follows:
BLDG 5N
- Fitness: Andreas Wolf, Mike Schmidt, Shana Young
- Nursing: Jane McAteer, Janis Ryan, Susan Hantz
- Dental Assisting/Hygiene: Charlene Frontiera and Colleen Kirby
- Cosmetology: Suzanne Russell
Building 10N
- Integrated Learning Center: Juanita Alunan, Jeremy Ball, Diana Bennett, Sandra Comerford, David Danielson, Cheryl Gregory, Bob Hasson, John Kitamura, Yaping Li, Jean Mach, Kate Motoyama, Susan Petit, John Saenz, Brandon Smith, Amy Sobel, Kathleen Steele, Annie Theodos, Carole Wills
- Media: Patty Appel, Chris Bobrowski, Michelle Brown, Ed Remitz, Sam Sanchez, Ed Seubert
- Student Services: Sylvia Aguirre-Alberto, Sharon Bartels, Martin Bednarek, Gary Booker, Patty Egusa, Arlene Fajardo, Matt Kaidor, Claudia Menjivar, Michael Mitchell, Steve Morehouse, Eileen O'Brien, Nancy Pendergast, Roger Perez/Vaughan, Marsha Ramezane, Chris Rico, Danita Scott Taylor, Aaron Schaefer, John Sewart, Laura Skaff, Maggie Skaff, Jeanne Stalker, Tim Stringari, Ruth Turner, Makiko Uedo, Henry Villareal, Arlene Wiltberger
- Administrative Offices: Valerie Anderson, Kathy Chaika, Mike Claire, Susan Estes, Jennifer Hughes, Maggie Ko, Robin Lee, Charles Phan, Virgil Stanford, Dennis Tordesillas
Outdoor Spaces: Janet Black, Lorrita Ford, Matt Kaidor, Marilyn Lawrence, Matt Leddy, Aaron Schaefer, Danita Scott-Taylor, Andreas Wolf
Architectural Review: Janet Black, Mike Claire, Barbara Christensen
Faculty, staff, students, and administrators are urged to contact these end user representatives to provide input during the detailed design process.
In addition, an executive construction review team has been formed. This team will augment President's Cabinet and provide guidance on major construction issues and/or recommendations. The members of this review team include the members of President's Cabinet, the Academic Senate president (or designee), the CSEA president (or designee), and the Associated student body president (or designee). The current sitting members include Mike Claire, Susan Estes, Jennifer Hughes, Virgil Stanford, Jeremy Ball, Fauzi Hamadeh, and Matt Kaidor. College Council will continue to function as an oversight committee for the entire construction program.
Progress on the Design Phase
Building 5N
The architect has started detailed design work and a preliminary meeting was held with each end user group. The design process will be completed by the end of the spring semester and we will break ground on this building in June 2008. The estimated completion and occupancy of this building is scheduled for the summer of 2010.
Building 10N
The architects will begin to schedule formal meetings with the various end user groups. The end-user groups have met to develop a common vision for this building. The college will break ground on this building in January 2009 and it is anticipated that the building will be complete and ready for occupancy in the spring of 2011.
Outdoor Spaces
The preliminary design of outdoor spaces is complete. The Construction Planning Department (CPD) is working with the architects to incorporate comments heard from the all-college meeting held in fall 2007 and is also attempting to reduce costs.
Architectural Review
The Architectural Review Committee has reviewed comments and concerns collected from the all-college survey administered last fall. We are awaiting final recommendations from the architects. One major departure from the conceptual drawings presented last fall is to replace the metal mesh elements on Building 5N with an alternate material. In addition, the volume of metal mesh around the upper portion of Building 10N has been reduced substantially.
This is a very high-level review of all of our active construction projects. Additional detailed information can be found at: www.smccd.edu/accounts/smccd/departments/facilities/CSM_Projects_Summary_Main.shtml Swing space and the timing of various moves will be covered in next month's issue.
Creating an Educational Master Plan for CSM
By Andreas Wolf, dean of physical education and athletics
A team of faculty, staff, administrators, students and a member of the community has been hard at work for the past several months focusing on its charge: the development of a comprehensive Educational Master Plan (EMP) that encompasses all areas of CSM. This 11-member group, known as the Educational Master Plan Committee, is working toward defining the relationship of the college's major existing plans and planning groups to the EMP. The colleges' plans and planning groups that the committees are reviewing include the Strategic Plan, Technology Plan, Program Review, Enrollment Management Plan, Strategic Planning Committee and Budget Subcommittee of College Council.
The Educational Master Plan will be overarching planning document that informs and is informed by the college's planning documents and the college's planning and budget committees. As the group develops the Educational Master Plan, it will also identify additional documents, planning groups, and processes that are closely linked and integrated with the EMP. To underscore the college's commitment to informed decision-making based on a culture of evidence, the EMP will reflect significant research-based data, including research conducted by the dean of articulation and research as well as environmental scans.
The committee is currently in the process of fact-finding and exploring various examples of EMPs that are currently in use at other community colleges throughout the nation. A template will be developed that best fits the needs of CSM and will ultimately advance the college as it responds to the educational needs of the community. The committee meets on a regular basis to continue discussion, share findings and drive the development of the EMP. Additional updates about the committee's progress will be provided in upcoming issues of the President's eNews. Completion of the EMP is scheduled for the beginning of fall 2008.
The committee is co-chaired by Andreas Wolf (administration) and Jeremy Ball (faculty). Additional members are: Laura Demsetz and Ruth Turner (faculty); Lorena del Mundo, Herb Mintz and Bev Madden (classified); Marsha Ramezane (administration); Matt Kaidor and Michelle LeMesurier (students); and Sue Lempert (community member).
CSM Addresses State's Basic Skills Initiative
By Jennifer Hughes, vice president of student services
CSM is actively involved in a comprehensive, statewide effort, known as the Basic Skills Initiative (BSI), designed to identify and implement effective practices that will increase the retention and success of basic skills students. The BSI grew out of the California Community College Strategic Plan adopted by the Board of Governors in 2006. This initiative has been endorsed by the statewide Academic Senate, the Chief Instructional and Chief Student Services Officers and the California Community College Systems Office.
To address the BSI, CSM has established a Basic Skills Committee co-chaired by James Carranza, professor of English, and Danita Scott-Taylor, director of student support; the committee's membership also includes Marsha Ramezane, Sylvia Alberto-Aguirre, Juanita Alunan, Jon Kitamura, Harry Nishanian, and Brandon Smith, Olena Mykhaylichenko, Chris Rico and Krystal Romero.
The Committee has begun to conduct an assessment of current initiatives already in place at CSM (and there are many) and review data regarding basic skills students. State funding will enable the College to expand existing efforts that are successful, and to develop new strategies that will ensure that basic skills students are successful in reaching their academic and career goals.
Statewide data indicate that approximately 70 percent of community college students place into basic skills courses. A comprehensive literature review was conducted statewide to determine effective practices in place at community colleges so that they could be replicated and expanded to reach out to greater numbers of basic skills students. This review resulted in the document, Basic Skills as a Foundation for Student Success in California Community Colleges. Copies of the report are available in division offices, the Library and the SOTL Center.
 Accomplishments and Accolades: Modesta Garcia
On January 31, Modesta Garcia, CSM counselor and professor, received "The Outstanding Club and Special Interest Group Contribution Award" from the Harvard Alumni Association (HAA) Clubs Committee at the 2008 Alumni Leadership Conference. This worldwide event, held at Harvard University, hosts participating alumni representing 52 domestic and 29 international Clubs.
Modesta was nominated by Anne Knight, HAA Northern California regional director and former president of Harvard Club, Silicon Valley. In the nomination, Knight cited that "...Modesta has served Harvard in many ways and to an extraordinary degree in each of them... Modesta has uniquely served consecutive terms as president of two alumni clubs, Harvard Club of San Francisco and Harvard Club of Silicon Valley. It is noteworthy that while she could have stayed at Princeton or moved to another Ivy League school, she has elected to return to the community College of San Mateo, where she had first matriculated and from which she can now point the path to Harvard-as she regularly does!"
In 2003, Modesta was one of three inaugural recipients of the Harvard Graduate School of Education "Alumni of Color Achievement Award" for outstanding service and work in the areas of race, class, gender and identity. Congratulations, Modesta!
Coastside Currents
By Martha Tilmann, dean of Coastside/special projects
 At the end of January, the Coastside office made the long-awaited move into its new quarters at 225 S. Cabrillo Highway in Half Moon Bay. The new office provides space for it three staff members: Martha Tilmann, dean of the Coastside/special projects; Ron Andrade, program services coordinator; and Yesenia Haro, office assistant. (In the photo on the right are Martha and Ron in front of the new office during the Farmer's Market.) Upon completion of a couple of facility improvements, the Coastside office will expand its capabilities further to include two smart classrooms and a computer lab with 24 workstations. This will allow for increased offerings of regular college courses and community education classes. The Half Moon Bay site also plans to offer most student services such as advising, financial aid, placement testing, registration assistance and library services. Many of these are already in place. There is also a Spanish interpreter on site.
Other developments include discussions with Half Moon Bay High School to assess interest in concurrent enrollment and transferrable courses for high school students living on the Coast. In addition, the Skilled Trades Preparation program will be launched this spring at Half Moon Bay High School with the offering of TRAD 880, Survey of Skilled Trades.
Coastside staff are active members of the Half Moon Bay Chamber of Commerce's education committee. Currently, they are collaborating to design a program for local high school students to learn valuable skills applicable to entry into the workforce or college. Staff members also attend the Chamber's eco-tourism meetings and are working to build curriculum around local "green" events.
The Coastside office is open 8am-5pm, Monday through Friday.
Students in the News
A book designed by Stephen Schmidt, a graduate of CSM's graphics program, has won a 2008 New York Book Show design award. Stephen will be among those honored at the Book Show gala in NYC in March. Publisher's Weekly also selected the book--Photo by Sammy Davis, Jr.-- as one of their Best Books of 2007. Stephen's work was also featured in a recently released book by Stephen Heller titled "The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design."
Student Profile: Mercedes Teuntor
By Mike Habeeb, project director, PR & Marketing
 Mercedes Teuntor, a 21-year-old dental assisting student, was just looking for a job when she talked with CSM's Student Employment Office last year. But what she found in her position as a student ambassadorturned out to be considerably more--for her and CSM.
"I learned a lot--it was great, "Mercedes said. "It wasn't so much a paycheck; it was more about enjoying the job. "Over the summer and fall of 2007, Mercedes worked with Alex Guiriba, an outreach specialist at CSM. They worked on a number of projects together, many of which called for Mercedes to be in contact with the community, which she thoroughly enjoyed. "Mercedes is a people person," Guiriba said. "Faculty and staff loved her and she also interacted well with parents and students.Mercedeswas able to make a positive contribution to the CSM community."
Mercedes' tasks varied from handling certain logistics for CSM's information tables at the San Mateo County Fair to working the booths for Operation Welcome Mat; and from maintaining the high school student database to contacting parents and students regarding the priority registration program for certain high school students. "Mercedes displayed quite a bit of maturity," said Guiriba. "She was very reliable and always put in quality effort each day she came into work. The wonderful work she put in with outreach was a reflection of her intelligence and willingness to work hard to reach success."
This semester, immersed in the demanding dental assisting program,Mercedes had to discontinue as a student ambassador-to her chagrin. Mercedes ultimate goal is to become a certified and registered dental assistant, while she still is considering transferring to a university to pursue a career as a doctor.
But this summer when her classroom demands subside, Mercedes plans to return to work as a student ambassador--this time as a volunteer because, as she reminds, the job is more than the paycheck.
What is CSM's Student Ambassador Program
The student outreach ambassadors serve as liaisons between CSM and high school students. Ambassadors supplement the outreach efforts of faculty and staff and create additional visibility for our campus.In addition to their work at local high schools, ambassadors work at community events such at the San Mateo County Fair and Hillsdale Mall Information Days. They also give campus tours and assist with on campus activities such as Operation Welcome Mat, Connect to College, and the High School Counselor Conference.
SoTL Honors Faculty Scholars
Earlier this month, the Center for the Scholarship of Teaching and Learning hosted a reception honoring and introducing faculty scholars from CSM and Cañada College. During the reception (see photo, left), the scholars presented their proposals for collaborative projects that focus on exploring new ways to engage underprepared students in the learning process. The honored scholars were: Michelle Brown (broadcasting and electronic media), CSM; Lucia Olson (English), CSM; Anniqua Rana, (English and ESL), Cañada; Paul Roscelli (economics), Cañada; and Lezlee Ware (political science), Cañada. For more on the Scholar Program and the Scholars' work visit the Center for the Scholarship of Teaching and Learning webpage:
www.smccd.edu/accounts/csmcstl/index.htm.
The Scholarship of Teaching and Learning @ CSM
By Jean Mach, professor of English & SoTL Center coordinator
ePortfolios @ CSM - What are ePortfolios?
EPortfolios are simply electronic archives of student work; far more flexible and useful than traditional paper portfolios, electronic versions can serve many valuable educational purposes and can evolve with the student. As educational institutions are being asked to improve their effectiveness and accountability, ePortfolios offer a means to achieve those goals; importantly, they involve students as well as faculty in providing evidence of the value of their education.
EPortfolio technology:
- documents students' learning in a more visible, meaningful, and appropriate way than does standardized testing
- engages students in demonstrating and reflecting on their own achievement in media that are appealing and comfortable for them
- facilitates reflection and assessment by individuals, faculty, and departments
- opens conversations about transfer and articulation amongst the various educational systems in California
- fosters collegial conversation about effective teaching
- improves educational access for all students
- prepares students for entry into careers and provides evidence of their readiness to do so.
- helps students integrate what they are learning across the disciplines and develop educational goals.
Some History of ePortfolios @ CSM
Multimedia began offering Multimedia Portfolio Design (MULT 395) in 2004, and individual faculty members were beginning to explore ePortfolios around the same time. Even more faculty at CSM began learning about the many benefits of ePortfolio technology in 2004 when, selected to participate in the Integrative Learning Project, a CSM team worked closely with teams from LaGuardia Community College and Portland State University, two institutions known nationally for their innovative work with ePortfolios. In 2005 and 2006, those two institutions were invited to conduct workshops at CSM to help us understand the value of the tool. To read the rest of the article visit the SoTL archive.
Reminder: Sign Up for SLO Workshop on Feb. 29
Dean Sandra Comerford would like to encourage faculty and staff to sign up for the SLO workshop, "Enhancing the Learning Experience Through Assessment," scheduled for Friday, February 29. CSM is hosting this districtwide event which will feature presenter Dr. Jerry Rudmann. Rudmann will discuss methods that contribute to better assessment, technology aids that contribute to facilitate assessment and motivational factors that promote student success and will also provide an opportunity for collaboration with colleagues throughout the district. The morning session from 9am-12noon is for instruction faculty while the afternoon session, 1-4pm is designed for student services faculty and staff. Lunch will be provided for all participants from 12-1pm. To reserve your space, send an email to dcomerford@smccd.edu and include your name, department, which workshop you plan to attend and whether or not you will attend the lunch.
Call for Proposals - Trustees Grant for Program Improvement
Are you looking to find an additional $3,500.00 to improve your program? Proposals for Trustees Grant Funding are currently being requested with a deadline of Friday, March 14, 2008 by 4 pm.Twelve copies of the proposal should be submitted to Kevin Henson, committee chair in Building 15, Room 1157. Please go to collegeofsanmateo.edu/forms/Fillable%20Forms/TrusteesFundAPP.PDF for more information on the grant funding requirements.
 Presidents Lecture Series for March
On Thursday, March 13, from 12:10-1pm, the President's Lecture Series: Diverse Voices in Writing will feature prolific poet and author Adrienne Rich. She won the Yale Younger Poets Award in 1951 at the age of 21 and, since then, she has been creating poetry that she says seeks to create a dialectical relationship between "the personal, or lyric voice, and the so-called political - really, the voice of the individual speaking not just to herself, or to a beloved friend, but to and from a collective, a social realm."
Rich's latest book of poems is Telephone Ringing in the Labyrinth, published in October of 2007. Her essay on "Poetry and Commitment" was published by Norton in spring 2007, in a small book with Mark Doty's introduction at the National Book Foundation event. Rich is the author of more than 16 volumes of poetry, including, Diving into the Wreck, The Dream of a Common Language, The Fact of a Doorframe: Selected Poems 1950-2001, An Atlas of the Difficult World: Poems 1988-1991, Collected Early Poems: 1950-1970, Dark Fields of the Republic: Poems 1991-1995, Midnight Salvage, Fox, and The School Among The Ruins, as well as the prose book Of Woman Born.
In 2003, Rich was awarded the Bollingen Prize for Poetry. Having received the 1999 Lannan Foundation Lifetime Achievement Award, Rich has also been distinguished by an Academy of American Poets Fellowship. Her other honors include the Ruth Lilly Poetry Prize, the Common Wealth Award in Literature, the National Book Award, the 1996 Tanning Award for Mastery in the Art of Poetry, and the MacArthur Fellowship.
Rich has also authored five books of non-fiction prose, including Of Woman Born: Motherhood as Experience and Institution and What is Found There: Notebooks on Poetry and Politics (2003). Her most recent book of essays is entitled Arts of the Possible: Essays & Conversations. She edited Muriel Rukeyser's Selected Poems for the Library of America (2004) and has published essays on the letters of Robert Duncan and Denise Levertov, on June Jordan and James Baldwin, and a preface to Manifesto: Three Classic Essays On How to Change the World (Ocean Press, Australia, 2005). Her collection, The School Among the Ruins, was honored with the National Book Critics' Circle Award and was chosen as one of Library Journal's Best Poetry picks of 2004. It was also selected to receive the 2006 San Francisco Poetry Center Book Award.
Her National Book Critics' Circle Award citation explains: "Rich has captured with subversive wit, compassion, precision, supple poetics, toughness and yes, opposition and resistance, what life has been like in the opening years of a new century. How we've been under siege in insidious ways at home while waging war abroad. Rich writes of disruption, dislocation, disconnection. But she is also ravishingly lyrical, inventive, philosophical, and sensual. She makes things whole again."
In 2006, when Rich was awarded the Medal for Distinguished Contribution to American Letters by the National Book Foundation, the judges articulated the distinction as follows: "Adrienne Rich...in recognition of her incomparable influence and achievement as a poet and nonfiction writer. For more than fifty years, her eloquent and visionary writings have shaped the world of poetry as well as feminist and political thought."
Rich's poetry and prose are taught in literature, creative writing, and gender and gay studies courses across the country and abroad.
The presentation takes place in the CSM Theatre and will be followed by a reception and book signing in 1-115. This series is made possible by a generous grant from the Lane Family Foundation.
News from the Horticulture Department
CSM horticulture/floristry department students, under the direction of horticulture instructor Wendy Pine, AIFD, have once again been invited to exhibit at the renowned 'Bouquets to Art' floral exhibition at the deYoung Museum in San Francisco, March 11-15, 2008 and also the National Trust Filoli Estate's 'Country Elegance' exhibition, May 9-11, 2008. Both floral art shows are open to the public.
Operation Welcome Mat
By Alex Guiriba, program services coordinator, Student Support
During the first week of classes this spring, our team of students, staff and faculty worked hard on the front lines and behind scenes for Operation Welcome Mat (OWM). We were hit with very cold, wet weather at the start of the semester. Despite this, our volunteers were on the scene early in the morning and into the evening, helping hundreds of students navigate the course schedule and campus facilities. Many students have expressed their appreciation for the services our volunteers provide each semester.
Thank you to the following individuals for making Operation Welcome Mat a success this semester:
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Val Anderson
Joe Antony
Bryan Besnyi
Irma Betancourt
Katie Beverly
Gary Booker
Lin Bowie
Mike Claire
Sandra Stefani Comerford
Isabel Dillman
Chris Eden
Patty Egusa
Susan Estes
Betty Fleming
Lorrita Ford
Charlene Frontiera
Doreen Garcia
David Gibbs
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Mike Habeeb
Fauzi Hamadeh
inda Hand
Jennifer Hughes
Matt Kaidor
Kelvin Khoo
Monica Koller
Barbara Lamb-Hall
Robin Lee
Bev Madden
Diane Martinez
Dave McLain
Claudia Menjivar
Mario Milhelcic
Ernie Misa
Steve Morehouse
Eileen O'Brien
Lucia Olson
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Susan Petit
Thanh Pitetta
Yanely Pulido
Viji Raman
Marsha Ramezane
Annabel Sarabia
Aaron Schaefer
Danita Scott-Taylor
Chris Smith
Helen Souranoff
Mercedes Teuntor
Martha Tilmann
Carlene Tonini-Boutacoff
Dennis Tordesillas
Perry Uzunoglu
John Vehikite
Jane Wong
Helia Ying
Richael Young
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A Message from the PR/Marketing Office
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Summer 2008 Schedule of Classes Coming Soon
U.S. Postal Service will begin mailing CSM's Summer 2008 Schedule of Classes in early March to more than 100,000 households in the College's service area, which includes: Belmont, Burlingame, El Granada, Foster City, Half Moon Bay, Hillsborough, Millbrae, Montara, Moss Beach and San Mateo. The summer schedule will be distributed on campus in early March as well, although it began appearing on CSM's Web site through WebSMART (the online class registration system) on February 25. Also, copies will be available at public libraries and recreational centers in San Mateo County, and public libraries in San Francisco next month. |
Web Redesign Is Underway
We're pleased to announce that we have begun the challenging task of redesigning our college Web site. We have approached the redesign methodically, starting with research that included reviewing Web user statistics, conducting surveys and studying hundreds of other similar Web sites. Our site's look, feel and navigability are, of course, primary areas of concentration. Ultimately, our goal is for visitors to find the important information they are seeking seamlessly and quickly. So far, we have completed the "first draft" of our home page. We have also developed but are still refining our initial second page. We will be seeking approval for both in mid-April. During the redesign process, you may see changes to the existing site that called for immediate improvement but may or may not be incorporated into the final, new and improved version. One such change is the rotating graphics section on the home page. From time to time in this column, we will be reporting on our progress. In the meantime, please contact Bev Madden at maddenb@smccd.edu or ext. 6538 with any questions.
 Web Survey Drawing Winner
As we mentioned in the last edition, the PR & Marketing Department solicited information from CSM employees and students about the college Web site in a recent online survey. As an incentive to participate, we offered an iPod shuffle as a free drawing prize. We are pleased to announce that Robert Holt, a first-year international student, is the lucky winner. Pictured at right, Holt is studying in CSM's Computer Forensics Program.
Submit Your Project Requests Online
Recently, the PR & Marketing Department launched an easy way for faculty and staff to request assistance with projects. On the department's home page (collegeofsanmateo.edu/publicrelations), select Graphic Projects or Web Projects, depending on the individual need. A specific page for Graphic Services or Web Services will appear. Each page includes a "Submit Request" link that opens a simple form to complete and submit. Please try it as a new way to make initial contact with the department about your projects-it will only take a few minutes. If you have questions about the new project submittal request process, please contact Bev Madden at maddenb@smccd.edu or ext. 6538.
Add Your Event to CSM's Calendar Listing
CSM's calendar listing is packed with a variety of spring 2008 CSM events. Check them out at events calendar. If you would like an event on our calendar listing, please provide the following information by email (habeeb@smccd.edu), phone (650.574.6442) or in person (Building 1, Room 157):
- Name/title, date and times of the event
- Location
- The event's cost, if any, and intended audience (e.g., free and open to public)
- Contact information (phone number, email address and/or Web site URL)
- Additional information (please limit to 25 words)
- Electronic photo or art with photographer/artist credit information
To be posted, the event must be a CSM event-hosted, coordinated or sponsored by a college division, program, organization, etc. Listings will be posted internally on CSM Internal. Additionally, "open to public" events will be listed externally on CSM's main Web site (the link is under Campus Notes on the home page). At various times during the semester, a press release announcing CSM events will be sent to the media.
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